The event hosts the most prominent Arab, regional, and international publishing houses annually. It organizes a series of events with the participation of major international publishing houses, thus contributing to the development of the publishing sector and unlocking new promising opportunities for local and Arab publishers.

Rebranded in 2022, the Festival, organised by the Abu Dhabi Arabic Language Centre under the auspices of the Department of Culture and Tourism - Abu Dhabi, delivers a diverse programme which aims to foster the culture of reading and inspire people to connect with Emirati heritage, culture and creativity by bringing Emirati stories to life through poetry, performance, film, art and music for everyone, especially young people.

The event was previously known as Al Dhafra Book Fair; in 2022, it was transformed into a cultural festival that offers visitors a celebratory atmosphere rich in cultural, educational, and entertainment events and artistic performances, inspired by the local cultural heritage of the UAE, and designed to promote a sense of belonging, and encourage creativity and innovation.

The Festival aims to contribute to the advancement of the Al Dhafra Region, empowering it to occupy its rightful place on the UAE’s cultural scene.