The Abu Dhabi Arabic Language Centre (ALC), part of the Department of Culture and Tourism - Abu Dhabi (DCT Abu Dhabi) has announced the adoption of a new ‘Sales Monitoring System’ for the upcoming Abu Dhabi International Book Fair 2022. The system uses advanced technology to provide instant information about the sales of books and materials within the exhibition allowing exhibitors access to detailed sales data and reports on a daily basis.

Through this system, ALC seeks to provide a user-friendly sales experience for exhibitors and visitors alike to help monitor book fair sales and give insight into readers’ interests. Facilitating access to a documented database of books and materials on display will also support planning for future events based on market demand.

Saeed Hamdan Al Tunaiji, Acting Executive Director of the ALC and Director of the Abu Dhabi International Book Fair, said: “At the Abu Dhabi Arabic Language Centre, we were keen to harness advanced technology to serve cultural mobility and elevate the status of the Abu Dhabi International Book Fair and other exhibitions that we organise for the growth of the publishing industry. The new system, which meets the highest global standards, will provide an accurate and precise mechanism for book sales, saving time, effort and cost for exhibitors and visitors alike.”

He added: “We hope that this system will streamline sales of books at book fairs and boost the confidence of publishers and exhibitors at the Abu Dhabi International Book Fair. We look forward to this technology as a promising opportunity to advance the publishing sector, especially as we are recovering from a pandemic that impacted the volume of book sales not just in the Arab world but also globally.”

The system reduces human error by providing accurate information checks to verify the numbers entered, and streamlines purchases, invoices and the required data with details and reports for all book sales at exhibitions. Using sophisticated technology, it assists exhibitors in monitoring daily sales, showing inventory size and facilitating the process of tracking sales at a much lower cost.