The Abu Dhabi Arabic Language Centre has announced it will be revitalising its successful ‘Fifty Thousand Readers’ digital initiative, in collaboration with global e-book and audiobook subscription platform Storytel, following the remarkable success the initiative has had since it was first launched, where it resonates with the Centre’s efforts to promote reading and expand its contributions to social responsibility.

The initiative aims to promote a culture of reading across the Arab world through a competition offering 50,000 free three-month subscriptions to the Storytel platform.

The Abu Dhabi Arabic Language Centre invited readers to follow its social media channels for a chance to listen to their favourite audiobooks free of charge, by taking part in the competition and answering the questions posted on the Kalima Project for Translation’s accounts, which will also be sharing details about the competition and how to participate in it.

His Excellency Saeed Hamdan Al Tunaiji, Executive Director of the ALC, said: “We are delighted to be revitalising our popular ‘Fifty Thousand Readers’ initiative following the remarkable success it has had in reaching Arab readers everywhere. This underlines our commitment at the Abu Dhabi Arabic Language Centre to fulfilling our social responsibilities; it also highlights our commitment to diversifying the tools we use to promote a culture of reading among all members of the community.”

“The initiative offers diverse and engaging content that caters to readers of all cultures on the advanced Storytel platform, which offers access to the largest collection of popular and best-selling audiobooks,” H.E. Al Tunaiji added.